BS+T is a clean, high-sodium electrolyte mix made for people who actually sweat, fast, or live in the real world. No sugar, no junk—just what works.

After long bicycle rides, I’d often feel wiped out—headachy, sluggish, drained. I thought I needed more water. Turned out, I needed more salt. That single realization changed everything. Once I upped my sodium intake, my recovery improved, my focus came back, and my energy stopped crashing.

BS+T was born out of that simple but powerful fix.

BS+T, our endurance sports brand will carry the heartbeat of this timeless, elemental phrase in everything it tries to be. Its identity and expressions, personality and aspiration – all will be woven around this ‘Trinity of human endeavor’. In that sense, it’s an edgy, high­ly passionate, vibrant brand; one that takes risks, walks the edge and isn’t afraid to fail.

What Sets BS+T Apart

Most hydration products try to please everyone. We didn’t.

BS+T is unapologetically high-sodium—because that’s what works. It’s not diluted for taste or padded with sugar or gimmicks. It’s made for people who know what they need: real replenishment for real effort.

We started with one product because we didn’t want to add another hydration mix to the noise—we wanted to fix a gap. BS+T is brutally simple, transparently formulated, and built around one belief:

Your body loses salt. Give it salt.

 What is BS+T?

From Concept to Name

When we push ourselves to the limit, we draw our inspiration and energy from three vital fluids: blood, sweat and tears. Over the years, the metaphor ‘blood, sweat and tears’ has stood for limitless effort and dedication. It also captures the essence of ‘pushing one’s limits’ in any sphere of passionate endeavor, be it sports, performing arts or one’s profession.